A Little Used Marketing Tool With Outsized Advantages

Michael Port in “Book Yourself Solid” recommends an “Always-Have-Something-To Invite-People-To offer.”

In my opinion this strategy is so effective for financial advisors because it melts negatives likes these:

— Prospects may know next to nothing about you and need to ease into a relationship.

— They may worry about being slammed by a crushing sales pitch.

— They may have had a bad experience with someone providing a similar service.

And the list goes on . . .

But suppose you offered something that introduces you and your services with no risk for your prospects! Simply, you showcased your personality and your expertise in one stroke while sitting comfortably at your desk.

One of our favorites is the complimentary teleseminar.

> Why Teleseminars?

We focus on teleseminars for three reasons:

1) Because they are easy to carry out,
2) Because they are super-convenient for your prospects, and
3) Because teleseminars can be free (look at www.freeconferencecall.com)

Now let’s see about designing this marketing tool for maximum results for financial advisors.

> The Hanson Big 5 Tips For Getting The Most From Your Teleseminars

* Big Tip 1 – Rigorously Hold To Your Schedule

Whether it is a weekly, bi-weekly, or monthly basis — keep it in front of you as a marketing tool you’re committed to.

* Big Tip 2 – Give Your Telseminar Series A Title That Sets You Apart

The name should capture what you do. Ours, for example, could be the Stand Out From The Pack Series. A financial advisor’s could be The Wealth Management Center or The Secure Retirement Hub.

* Big Tip 3 – Talk About Topics That Are Gnawing At Your Prospects

An appropriate general title for your teleseminars keeps the door wide open for a multitude of subjects. That means each week you can present a new on-topic teleseminar and, of course, open it up to questions and answers.

A question, by the way, can develop into a full-blown subject for the next teleseminar and you can invite everyone on the spot.

Also, you don’t have to be the only star of the show. You can invite complementary specialists and interview them. The KEY is to provide value to help listeners solve their toughest problems

And yes, over time, you’ll have a library of topics, and you can repeat.

* Big Tip 4 – Invite The Right People Whether Few Or Many

Your invitation list doesn’t need to be long just a handful of prospects is fine. Or even an audience of one.

Sales consultant Chris Mullins ingeniously uses teleseminars as the keystone of her sales process. She may be talking to a prospect on Wednesday. Once she learns what his or her big issue is, she can say, “I’m giving a teleseminar on that topic on Friday. Please join me.” Then, that troubling issue becomes the main subject for her teleseminar that week.

You may be collecting names from your website in addition to prospects from referrals and networking activities. You can invite them all to your teleseminars, too.

Consider inviting your clients. Certain topics may be just right for your clients and serve to deepen your relationship.

As a financial advisor, you may not, though, have Chris Mullins’ flexibility. Your teleseminar script may require approval by compliance, and that means you do have to plan ahead.

* Big Tip 5 – Have A Follow Up Strategy

Many financial advisors stop too soon. The teleseminar provides an opening to move your prospects along. You can send an email reminding them of the opportunity to get the transcript or to listen to the recording.

Or you can follow up with a short phone call or leave a message for them.

The good feelings from a teleseminar well done (always providing value) carry over when you contact your prospects again. In addition, providing teleseminars on a schedule always keeps you in front of your prospects. A big advantage in an overcrowded, overmarketed field

Six Steps To Selling Investments In Financial Institutions

Oil and water just don’t mix; there is no point in trying. Both are needed for a high performance engine to run at maximum efficiency, but they have different functions. In banking, the oil is the bank products and the water is the non-bank products that are becoming essential for meeting today’s consumer demand while providing fee income to the bank. If traditional and non-traditional financial products are properly positioned, success in the form of substantial fee income is a direct outcome.

The banking business is no different than any other; banking has changed tremendously over the last thirty years. In the past, the majority of bank income came from Interest Income, but the trend continues to shift towards fee income. With deregulation in the form of the Depository Institutions Deregulation and Monetary Control Act (1980) and the Depository Institutions Act (1982), and repeal of the Glass-Steagall Act in 1999, banks responded by offering alternative financial services. In the 1990’s, increased consumer awareness led to customer demand and banks saw investment programs increase dramatically. However, many banks have had difficulty successfully integrating investment brokerage and insurance into their institutions.

The radical difference in products, delivery systems, and sales cultures has prevented many banks from maximizing the potential offered by these additional financial service opportunities. Some banks use Dual Employee” structures, while others use third party marketing arrangements. Other issues include differences in compensation structure, one-way” referrals, and the different risks associated with non-bank products, as opposed to FDIC insured instruments. Additional compliance concerns only exacerbate the gap between bankers, brokers, and insurance agents.

This is not a new problem, and much has been written on this subject. The question is simple; what can a bank do to successfully integrate non-bank product sales more effectively? Fortunately, the answer is also simpler than you think. The following six steps are critical in having compliant, successful, and profitable non-bank sales units:

1. Do all you can to learn about non-bank product sales
2. Work to incorporate non-bank product sales units into all bank events and meetings
3. Manage activities, not results
4. Have realistic dual expectations
5. Have regular two-way communication
6. Have a workable, mutually agreed upon business plan

Do all you can to learn about the investment business

Many bankers do not have experience in non-bank product sales, and as a result often spend little time on it or ignore it entirely. You need to make a concentrated effort to understand the culture and structure of non-bank product sales units. Many broker/dealers offer Banker Broker Conferences.” In addition, many banking trade groups provide educational meetings and resources. Take advantage of these opportunities to help you better understand the differences in delivery systems and cultures employed to sell non-bank products.

Work to incorporate non-bank product sales units into all bank events and meetings

The more you include non-bank product salespeople and their colleagues in bank functions and meetings, the more cordial and productive their interactions with your bank officers and staff will be. Encourage them to become familiar with your bank’s marketing and product emphasis, so they refer you appropriate business. The more they feel a part of the bank, the better ambassadors they will be for you when they are out in the community, and your cross-selling results will soar.

Manage activities, not results

Often banks have expectations of their investment and insurance sales units, but have limited knowledge of what activities are required to generate those results. If bank management does not have a working knowledge of the alternative product sales process, they are reluctant to participate actively in the management of these programs. If your program is set up with duel employees, do all you can to learn about the activities required to maintain it successfully.

If you utilize a third party marketing firm, ask them for guidance on what is expected of their reps and what you can do to assist them in the management of the program. Regardless of the compliance firewalls between your bank and a third party firm, the public perception is that they a part” of your bank, so a hands-on approach will pay off.

Have realistic dual expectations

When non-bank sales programs are installed, each party establishes certain expectations with which to gauge success. Often those who have a vested interest in the program’s installation deliver these expectations. Make certain your bank considers statistical averages for the type of program you have in your bank. Banks should examine the production and revenues of their programs compared to national averages, as well as averages from their program’s broker/dealer or insurance companies.

Also consider expectations related to marketing activities, such as referrals. A common complaint of non-bank product sales people is that they don’t get enough referrals and then upon further examination, it’s becomes apparent that neither party is maximizing the referral opportunities. Systems should be installed to monitor all referrals within institutions. Following compliance regulations and guidelines related to cross-sales marketing efforts prevents regulatory issues.

Medical Malpractice Misconceptions

Studies have found that many cases of medical malpractice go unreported. Of those that do get reported, the plaintiffs are left with a less than satisfactory result. The primary reason for both of these findings is that a plethora of medical malpractice misconceptions exist in the psyche of the common American. Many of these myths hold victims back from filing a lawsuit or from revealing all of the necessary facts for a healthy settlement or judgment. Following are some of the most common malpractice misconceptions:

Misconception 1 – It is only necessary to prove negligence.

This is the leading misconception in malpractice suits. While negligence is a large part of the lawsuit, it is really only one of the four elements that must be proven in the case. The first element that must be proven is that the medical professional had a duty to treat you in the first place. Doctors and other healthcare workers do not necessarily have a duty to perform medical procedures in every case. Negligence is the second element. The third element of the case is injury. The negligence must result in an injury. Finally, the injury must have caused some type of damages, which can be physical, emotional or financial.

Misconception 2 – Only doctors can commit malpractice.

Many people believe malpractice only pertains to physicians or surgeons. This is completely untrue. Any medical professional charged with treating or caring for you can commit malpractice. This includes nurses, medical assistants, anesthesiologists and radiologists, amongst others.

Misconception 3 – Medical malpractice suits result in increased healthcare costs.

This is a misconception that is shared not only be patients, but by doctors and other healthcare practitioners alike. The truth of the matter is that studies have conclusively proven no link between higher rates of medical malpractice suits and higher medical costs. Victims of malpractice should never feel shamed or feel they are committing a sin against society for filing a malpractice suit.

Misconception 4 – Medical malpractice suits are frivolous.

Many people believe that malpractice suits are without merit. This is completely false. Because medical malpractice is much more difficult to prove than other types of personal injury cases, almost all cases that are accepted by an attorney are for legitimate damages that have been caused to a patient through negligence.

Misconception 5 – It is too expensive to sue for malpractice.

It is true that malpractice cases can be expensive. However, almost all medical malpractice attorneys work on a contingency basis. This means that the patient has absolutely zero upfront medical costs. All costs and attorneys’ fees are paid out of the final judgment or settlement. This fact also goes back to support the truth of Misconception 4. Because attorneys are working on expensive malpractice suits on a contingency basis they can’t afford to accept frivolous suits

Web Designing And Seo

Technologies are improving day by day. The days were gone where a new brand went through a lot of troubles to be famous and well-known. It needed a lot of advertisement to come to the attraction of folks. Televisions, newspapers, and magazines are some mediums to promote a brand. But it was really tiresome as it takes a long time and process. A brand could be lost easily in the crowd of competitors. Reaching people was tough and complicated. But those days were gone and today a new item does not face many troubles for its promotion. It is because of the invention of the internet. This highly advanced technology has made everything easy and fast. From booking a flight ticket to communicating one far away from a place becomes easy and it is by the influence of the internet. The internet has entered in everyone’s home very casually and has made lives more comfortable and swift.
Now business promotion is not a big matter to the businesspersons and they have got many useful and effective ways to make brands popular and well-known. One of the easiest and effective ways is website making. You can call that it is an imperative task for every business and by using this skill a business can reach its highest level of success. When a new brand is marketed it needs to be popular for increasing its sell and profit. And it is the best option to create an innovative and informative website for the brand. Website making is a tough task also as it needs the highest efficiency. You can get many assurances about the services as there are many designers but it is a challenge to find an innovative and experienced designing team for the purpose.
Your website is the face of what you provide to the people. It can say everything about your taste, choice, and eminence. Thus, it should be created sincerely and in an efficient manner that it can attract a huge number of visitors easily with its first glimpse. When a visitor visits your website he leaves it immediately if there is no interesting issue in it. And making your website interesting and attractive, you need a good and experienced website designer or a designing team that is efficient, creative, and resourceful. Searching on the internet, you will be able to find out the best Web Design Adelaide that can support you from the initial stage. A creative designer inputs all your essential data and images to your website that visitors get the total familiarity about your business.
A creative website making does not work fruitfully if it is not promoted on the internet. And it is called SEO, the service that gives your brand a higher rank on the search engines like Google. When a visitor searches a product he will be impressive by your position if it has a higher position. He is more likely want to choose a business that has a good and reputed position. And a good and skilled Adelaide SEO team can create the miracle by the most innovative and advanced process. SEO is an imperative task to increase your business and brand name. Chose the team carefully and enjoy a gainful business.

A Common Mistake Traders Make When Day Trading

It is not necessarily the case that informal investors ought not know about the day by day monetary declarations the administration and government auxiliaries distribute. These are essential declarations and should warrant your consideration. In any case, the ceaseless stream of talking heads that effortlessness your TV screen are not deserving of your consideration. In many cases they spread data that is unconfirmed and talk, which can influence your exchanging system and exchanging timing in an unfavorable way. Let be honest, the extremely effective merchants don’t show up on TV and uncover their exchanges for whatever is left of the world to copy.

Beside the deception, there is a considerably more critical dynamic to consider when viewing the Financial News Networks. The hosts and people being met can have a chosen impact upon your mental point of view toward the market development amid the days session. It is imperative to keep a tight rein on your feelings when exchanging, as an outside boost, as misleading news detailing, can frequently make your exchanging end up one-sided. This inclination can have exceptionally awful and exorbitant consequences and you’re exchanging. Consequently alone, I by and large tune in to music while I exchange. To put it plainly, I influence a sincere endeavor to maintain a strategic distance from any outside effects on how I to see the market and hold my judgments for the data I gather from the exchanging outline.

This may appear a little nit fussy at first look, however a consistent eating regimen of news that adds up to hypothesis and insinuation can make you take exchanges or build up positions that may not agree with the data on your graph. However in light of the fact that you have heard certain data on the TV you may feel great in taking these contrarian positions in view of the finishes of the TV characters. To be honest, there have been a few events where I have ended up in this correct position and settled on rash exchanging choices in light of proposals and conclusions TV characters have communicated over the span of the day. To my mistake, none of these forecasts moved toward becoming reality and I was the heartbreaking beneficiary of a losing exchange. Around 10 years back, I figured out how to kill the TV and my exchanging moved forward. The TV is one diversion that is essentially redundant. Utilizing appropriate help and protection alongside sound exchanging procedure is all that is required to be a fruitful dealer. The talking heads on TV positively are not a resource for your exchanging background.

Strangely, I appear to appreciate tuning in to the TV character’s blather on about different happenings in the market for excitement. Tragically, I discovered that at a subliminal level I was gathering data and joining it into my exchanging choices, in spite of the way that I was very much aware that the data was of insignificant esteem. My point is a basic one; utilize exchanging approach and the graph before you, alongside the every day government and government office declarations to plan your exchanges over the span of the day. There is no reason inclination your reasoning by presenting ourselves to the arbitrary meanderings the money related TV characters retch forward.

Before Your Departure Checklist

The very first issue to test is your passport. If you’re visiting out of your own home u . S ., is it cutting-edge? Did you get any visas which can be vital? This is your obligation whether you are in your very own or on a excursion. Make copies of your passport to take with you and to go away with spouse and children or friends.

It never hurts to test to see if there are any tour advisories for the nations you will be travelling. (Many governments difficulty travel advisories… Test with your own authorities and every other one or for a rounded view.)

You must be up to date on any vaccinations which are encouraged or required.

Know whether or not your airlines tickets are paper tickets or e-tickets. If they’re paper tickets, make sure to take them with you. If they are e-tickets, take documentation with you…. Make certain your pre-departure checklist includes the printout of your affirmation.

Decide how you’re going to deal with cash. Are you going to take traveler’s assessments? If you do, be sure to save the documentation and numbers one by one from the traveler’s exams themselves in case of loss.

You need to have a secure region or two to store your cash and valuables…. Something like a cash belt. If you are touring with a companion, split matters up between you.

You’ll in all likelihood be the use of your ATM. Find out what the daily withdrawal restriction is…. And know what which means in the forex you may be retreating. 300 US Dollars is much less than 300 Euros. Make positive that your PIN will paintings at your vacation spot. Contact your credit score card businesses to inform them you will be visiting.

If you are packing a digicam, ensure you have masses of batteries and/or battery chargers…. And the plug adaptors with a view to will let you plug them in! Make certain you’ve got sufficient reminiscence or movie. Sure you could buy it there, but you do not want to overlook the suitable photo at the same time as your searching out it.

Here’s a good one in your pre-departure checklist…. Pack any ID cards that you might need. Cards that would get you reductions which includes pupil IDs or Auto Club cards (like AAA in the U.S.) or Senior Group Cards (like AARP in the U.S.)

You ought to p.C. A bit more prescription medication than you may want if your return is delayed. Also percent a further set of glasses or contact lenses. And you must have a copy of prescriptions for both glasses and capsules in case of an emergency.

It’s an awesome concept to go away a copy of your itinerary with someone, and speak to numbers when you have them.

Find out the cope with and call range of your u . S . A .’s embassy in the usa you’re travelling. Some governments propose that you check in with the embassy so they understand you’re within the us of a. While this can seem a touch intense, it makes things easier for your embassy if there’s a natural catastrophe or trendy emergency.